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About us > AD GALLERY |
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Ad gallery |
Featured here is a collection of
advertising campaigns by Tata that capture the essence of
the group's approach to business and its values |
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TV |
Tata
corporate film  |
| Print |
| 2005 | 2004 | 2002 | 2000 |
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| The 2005 campaign:
The 2005 campaign created by Rediffusion showcases the Group's
commitment to the communities in which it operates. |
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| The
2004 campaign: The 2004 Century of Trust campaign
was created to mark the 100th death anniversary of Jamsetji
Nusserwanji Tata, the founder of the house of Tatas, as
well as the 100th birth anniversaries of JRD Tata and Naval
Tata.
It was a commemorative campaign designed with the intention
of celebrating the memory and the legacy of the three
industry leaders. The advertisements brought out the human
face of industry. |
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2002 campaign:The 2002 campaign by FCB Ulka attempts
to highlight the ways in which the Tata Group has used technology
and information to improve the everyday existence of ordinary
Indians. |
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| The
2000 campaign:The 2000 campaign introduced a brand
consciousness with a logo that was created by Wolff Olins,
an influential brand developer responsible for the iconic
branding of GE, Sony Ericsson, Orange and the upcoming the
London 2012 Olympic and Paralympic Games. The logo aimed
to unify all the seemingly disparate Tata identities and
its employees under one icon. It also induced the outside
world to see the various companies as ultimately parts of
the greater Tata whole.
The campaign was created by O&M with adman Piyush
Pandey playing a lead role in its conception. The tagline
‘Improving the quality of life’ had the Tata
logo symbolically embedded in a series of images. From
the glimmering chandelier at a Taj Hotel, clean and reliable
energy derived from the raging waterfall to the luminescent
tea brew from Tata plantations all highlight the range
of Tata businesses and how they have enhanced the quality
of people's lives. |
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